Unlikely Vulgarian model Bolok Jopz has lost his lucrative contract with international garment brand Malvin Gross. Following the scandal in London of the Presidents Club charity dinner and accusations of sexual exploitation of young women, campaigners for gender equality are strenuously lobbying to reform gender pay gaps and gender exploitation.
Bolok, of little known Alpine province Vulgaria, previously made famous by reference in the film Chitty Chitty Bang Bang, went from hole digger and labourer to successful Malvin Gross underwear star having been spotted by talent scouts emerging from a deep hole on a hot sunny day. Bolok said, “It was so wet and sticky down the hole I’d stripped off to my pants to avoid getting my clothes dirty. I guess the scout saw my potential and invited me to a photo shoot.”
Fashion consultant Gimme Wood points out that, “The David Bendem look has been the classic male body model for decades, but the reality is body shapes have changed and Bolok far better reflects that change and offers a look the market place better empathises with today.”
Bolok was surprised, not just at the increased sales of Gross underwear, but his popularity among women. They were attracted to his ‘man from the street’ and straight forward down to earth persona, a contrast to the more conventional male model look. As he observes, “Men are naturally attracted to ample cleavage and likewise women to a man with ample tackle. It’s just nature, but apparently just nature is no longer acceptable.”
Prof. Mayai Dingaldangal of Vulgaria University who specialises in social engineering trends explains, “In a time where people are often stationary, hypnotised by digital gadgetry and their nutrition intake is compromised by artificial production methods, the body shape has changed. There are three main causes of ill health: toxins in the body, lack of nutrition and physical impact such as a damaged limb. The lack of nutrition in today’s mass produced food products means the body biology is no longer functioning efficiently and deposits toxins as excess body weight, simply put, flab. Flabby customers better relate to Bolok than the stereotypical athletic body shape of Bendem. Sales of Malvin Gross have soared as supply and demand of the market place reflects customer taste.”
Following the fallout of the President’s Club charity dinner, a further drive for gender awareness was raised by former BBC China editor Carrie Gracie who said she was “very angry” about the way the BBC has treated some female members of staff and offered an explosive testimony to the Digital, Culture, Media and Sport Committee:
£135,000 was simply not enough as Ms. Gracie expected the taxpayer to stump up more and put her on an equal par with the likes of BBC R4 Today presenter John Bumhumphrys.
On top of this has come the furore over female exploitation at sporting events. F1 managing director of motorsports Ross Brawn told BBC Radio 5 live in December that the use of female promotional models was “under review” as the new F1 season begins on 25 March.
“While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms,” said Sean Bratches, managing director of F1 commercial operations.
The Women’s Sport Trust said in a statement: “We strongly encourage sports such as cycling, boxing and UFC to follow darts and Formula 1 and reconsider the use of podium girls, ring girls and octagon girls.”
Charlotte Gash, a part-time grid girl, says she is “disgusted” with F1’s decision: “Do their tiny little minds want me to change my name too?”
There has been fury as darts walk-on girls have been scrapped amid the sexism row:
Scantily-clad women will no longer accompany players onto the stage at tournaments due to claims of ‘misogyny’
As the problem among female models is addressed, attention is now moving to male exploitation as campaigners ask why should models such as David Bendem be acceptable when F1 models are not?
Bolok goes on to say, “As a result of the concerns about gender exploitation and inequality, Malvin Gross received complaints that I was denigrating males by using my personal assets to command my modelling career. I guess they thought I was making other men feel inadequate. I’ve even had requests for my testicular whiskers as good luck charms and ingredients for health and virility beverages. I’ve simply been doing my job. I was digging holes as a labourer before, so being paid good money for wearing underpants was a welcome change of direction for me.”
Some are asking where will this all stop. How can we tolerate the likes of David Bendham or Bolok Jobs using their physical and sexual assets if it is no longer acceptable for female models to be utilised at sporting events? It would surely be a double standard. Must we now address the exploitation of Hollywood and explicit scenes simulating sexual acts involving actors, male, female and transgender? As high profile transgender personality Caitlyn Jenner pointed out to Piers Morgellon, referring to ‘certain areas’ is inappropriate. Bolok is undoubtedly largely popular due to his ‘certain areas’. His fan base stretches throughout the Balkans, Russia, Eastern Europe and Middle East. Not only are women attracted to his undoubted manhood, but the gay community has also embraced the open and honest way Bolok celebrates his body.
Bolok is disappointed that the influence of social justice campaigners has effectively resulted in the loss of his contract, “If people do not want to look at my body, don’t look! Why should my fans be penalised because others feel offended? God made me this way. Why shouldn’t I celebrate my body and being? Almost overnight the F1, darts girls and I have lost our jobs because someone else decides to be offended.”
There are rumblings of a social media campaign backlash in support of Bolok. This story may have further legs.