‘This is What Consumers Want’: General Mills to Start Labeling GMOs

The company, which manufactures huge North American brands like Betty Crocker, Yoplait, and Cheerios, among others, now joins Campbell’s as one of the major food companies in the U.S. to support mandatory GMO labeling. (Photo: Michael Verhoef/flickr/cc)

 

General Mills will start labeling genetically modified organisms (GMOs) in all its food products, thanks to Vermont‘s impending GMO law and the failure of the ‘voluntary labeling’ law in U.S. Congress this week.

“We can’t label our products for only one state without significantly driving up costs for our consumers, and we simply won’t do that,” wrote General Mills U.S. retail chief Jeff Harmening in a post to the company’s website on Friday. “The result: Consumers all over the country will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills food products.”

The company, which manufactures huge North American brands like Betty Crocker, Yoplait, and Cheerios, among others, now joins Campbell‘s as one of the major food companies in the U.S. to support mandatory GMO labeling, and ends its own long history of standing against similar laws throughout the country. In 2012, General Mills contributed $1.2 million to the campaign against California’s Proposition 37, which would have required mandatory GMO labeling in the nation’s largest state.

Still, environmental and consumer groups applauded the company’s pivot on the issue and called for Congress to do the same. Just Label It, which advocates for transparency of ingredients, said Friday that General Mills “has shown real leadership by committing to provide consumers basic information about their food.”
“It is now time to put this debate behind us and realize that the citizens have spoken.​”
—Gary Hirschberg,
Just Label It

Just Label It chair Gary Hirshberg noted recent surveys which have found that 90 percent of Americans support labeling ingredients. He said Friday, “Senators on both sides of this issue now need to realize that the market place is moving far faster than our legislators, and that the time has come to enact uniform mandatory legislation that makes it easy for consumers to see at a glance whether their foods contain GMOs.”

“If large companies like General Mills and Campbell’s are accepting that this is what consumers want, then so should our political representatives,” Hirschberg said. “It is now time to put this debate behind us and realize that the citizens have spoken.​”

Scott Faber, executive director of the Environmental Working Group (EWG), one of the advocacy organizations which led the campaign against the failed Senate bill—colloquially referred to as the Deny Americans the Right to Know (DARK) Act, which would have made GMO labeling voluntary—added, “EWG applauds General Mills for disclosing the presence of GMOs on their products.”

“Nine out of ten Americans want the right to know whether their food contains GMOs—just like consumers in 64 other nations,” Faber said. “Like General Mills, we hope Congress will craft a national, mandatory GMO labeling solution and welcome the opportunity to work with industry to find a solution that works for consumers and works for the food industry.”

Related:

DARK Act Vote in Senate Imminent: Will Congress Protect American’s Right to Know?

(Image: Organic Consumers Association)

On Monday night, Sen. Pat Roberts (R-KS) filed a new version of the anti-GMO labeling bill widely known as the DARK Act, which would prevent states from requiring labeling of genetically engineered (GMO) foods and stop pending state laws that require labeling from going into effect. We urge the Senate to reject this bill that favors the interests of corporations over those of the people.

The majority of Americans, more than 90 percent in many polls, favor GMO labeling. The long-term effects of GMOs are not known, so it only makes sense that consumers should have the option to avoid them if they so choose. Instead, the DARK Act would strip away the power of the states to protect the public’s right to know what is in their food.

Sen. Roberts’ bill will not provide consumers with information they need to make informed choices at the grocery store. Instead it sets up a complicated and unrealistic process for allowing companies to use voluntary labeling, QR codes, (800) numbers or social media to avoid putting simple information about GMO ingredients on food packages.

We call on Congress to create a mandatory on-package GMO labeling requirement so people can decide for themselves whether they want to eat a food that has been produced using genetic engineering. We urge all Senators to oppose Sen. Roberts’ bill.

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4 Responses to “‘This is What Consumers Want’: General Mills to Start Labeling GMOs”

  1. Nollidge says:

    These companies will now be hit by serious contamination in their chain of supply.E-coli for example.If you want to know what I’m talking about just Google “Chipotle”,a US. fast food co. which decided to reject all gen-mod ingredients & publically said so.Hope they’ll be VERY careful to thoroughly check the backgrounds of any new hires.

  2. bluefeather says:

    Anyone heard of Rope Worms? Apparently1 in 4 people have them, and they originate from Gmo products.
    http://www.globalhealingcenter.com/natural-health/what-are-rope-worms/

  3. bluefeather says:

    http://mmsinfo.org/protocols/Kalcker_Parasite_Protocol-K._Rivera_2014_book.pdf
    Brilliant resource.
    Children who are on the. Autistic spectrum have been helped enormously from following the protocol.

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