Huge victory for clean food

Campbell’s calls for nationwide mandatory GMO labeling, revokes support for anti-labeling front groups run by biotech mafia

Campbell's soup

(NaturalNews) Campbell’s just made food history. It announced support for nationwide GMO labeling while revoking its support for biotech front groups that oppose GMO labeling ballot initiatives at the state level.

In an announcement on its website, Campbell’s CEO Denise Morrison threw down the gauntlet, declaring a new era of food transparency for the company, affirming the inescapable conclusion that consumers want to know what they’re eating. Clean food activism has also rallied millions of people to boycott deceptive food brands that oppose GMO labeling, causing a loss of consumer trust in the “traitor brands” like Kashi, Larabar, Silk, General Mills, Kellogg’s, PepsiCo and Coca-Cola.

“Today, consistent with our Purpose, we announced our support for mandatory national labeling of products that may contain genetically modified organisms (GMO) and proposed that the federal government provide a national standard for non-GMO claims made on food packaging,” says Campbell’s. “We have always believed that consumers have the right to know what’s in their food. GMO has evolved to be a top consumer food issue reaching a critical mass of 92% of consumers in favor of putting it on the label.”

In saying this, Campbell’s is rejecting the “obfuscate and deceive” strategy of the rest of the industry: LIE, hide, threaten, deceive, distract and corrupt at every opportunity, keeping consumers in the dark and pushing poison (GMOs and glyphosate) while claiming food buyers are too stupid to understand simple food labels.

Campbell’s stakes out the high ground on food transparency

For this decision, Campbell’s deserves real credit. This is a groundbreaking decision that puts Campbell’s in a leadership position on the issue of food transparency.

If I were a Campbell’s shareholder, I’d be praising this decision. It puts Campbell’s far ahead of the coming wave of citizen science where privately run labs like my own ( are testing and publishing food test results acquired from state-of-the-art equipment capable of detecting herbicides and heavy metals at parts per billion concentrations. (My new lab expansion announcement is coming very soon. We’ve just finished a second build out and have added organic chemistry analysis with LC-MS instrumentation.)

Furthermore, this announcement engenders consumer trust in Campbell’s as a brand. While other companies are trying to deceive and lie to consumers, Campbell’s is pursuing a recipe of food transparency, disclosing exactly what it’s putting into its soups and other food products.

While I don’t endorse the entire Campbell’s product line — not yet anyway — I have to applaud the company’s actions on rejecting GMO deceptions and announcing a vision for long-term food transparency that covers GMOs and artificial additives as well.

Click here for my full podcast on Campbell’s or listen below.

(Article continues below this podcast…)

Campbell’s distancing itself from the mafia-style criminals running the GMA and deceptive food companies

Campbell’s is even distancing itself from the GMA (Grocery Manufacturers of America), which engaged in mafia-style money laundering to defeat a GMO labeling ballot measure in Washington state.

“Campbell is withdrawing from all efforts led by groups opposing mandatory GMO labeling legislation, including those led by GMA,” says Campbell’s. That same statement continues with, “What I do know is that our decision was guided by our Purpose; rooted in our consumer-first mindset; and driven by our commitment to transparency – to be open and honest about our food. I truly believe it is the right thing to do for consumers and for our business.”

By making this strategic move, Campbell’s now differentiates itself from all the other big processed food companies and sets a new leadership standard that other companies will be scrambling to follow. After all, if you’re shopping at the grocery store and you see three different brands of soups on the shelf, which brand are you going to choose… Campbell’s soup that has committed itself to food transparency and honest labeling, or some other brand that supports labeling deceptions and the hiding of GMOs from consumers?

The decision is a no-brainer. Most mainstream consumers will go with Campbell’s every time.

Learn more:

TAP – What about the tin?!  That’s as unhelpful for toxins as anything in the system.  At leasts tins are the devil you know, and there are alternatives.  GMOs are deadly and the world knows.  At last they (the corporatists) are at least pretending they’re aware and doing something, but will this merely be window dressing?


Leave a Reply

You must be logged in to post a comment.