Cafe owners in Sydney are realizing that “Free WiFi” comes at a cost. As The Syndey Morning Herald reports, cafes are starting to limit or ban WiFi so that people will actually have real interactions. It’s economic too – allowing one customer to purchase a $3 coffee and take up a table for five for hours on end is simply not good business practice.
As the health effects of microwave radiation come into the mainstream, this trend will only accelerate. WiFi will become just like smoking – once a ubiquitous presence in all cafes/restaurants and now something that is socially unacceptable.
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“The love affair between coffee shops and laptop-wielding customers may be dying out as coffee shop owners revolt against Sydneysiders’ demand to be wired up.
Wi-Fi backlash is a trend accelerating among coffee shops, bars and restaurants, where a failure to see the benefits of Wi-Fi-induced turnover is encouraging many owners to restrict Wi-Fi or ban it.”
The cafe of the future won’t have WiFi. Hemingway’s Manly manager Theo Gibson is a trendsetter. Photo Credit: Janie Barrett