A new blog format is being tested later today, when Mike thinks he’s ready to launch it.
The current format (from November 2014) is great. The problem is it doesn’t work on mobiles. This was a bit of a howler we committed a month ago, unintentionally cutting off our mobile readers.
Mike not unreasonably assumed that all formats worked on mobile as well as PC, when they clearly don’t.
Now he’s chosen another format which does work on mobiles, and is very similar to that used by The Conservative Blog when that used to pick up posts from The Tap.
TCB’s no longer functioning, but was very successful as regards traffic at the time.
Let’s see how the format test goes. No doubt you’ll have some comments as to whether you like it or not.
I am sure some would prefer the current format to remain, but there are more and more mobile readers, and we have to cater for them too.