Ever felt shop mannequins might be looking back at you? They are.

Retail Big Brother – Mannequins Are Now Using Facial Recognition Technology

By libertyblitzkrieg
Back in August, we learned about how certain trash cans in London are using ORB technology that allows them to spy on people’s habits through their smartphones. It appears that the spying trends just continue to get worse, and in most cases the users of the technology recognize that the people being spied on might not appreciate the intrusion so they are trying to keep it all very quiet.
The latest infringement upon personal privacy, unsurprisingly, comes courtesy of retail outlets. More from CBS:
As CBS 2′s Don Champion reported, a growing number of stores are using discrete and sophisticated technology — including mannequins with facial-recognition cameras hidden in their eyes — to track shopper demographics in an effort to boost sales. Retailers say the marketing data technology allows them to cater their business to customers better, but it’s also raising privacy concerns.

Alfonso Perez built a system called Shopperception that Walmart has utilized. It uses motion-sensored cameras to track a shopper’s product choice on a shelf and the time it takes to make a decision. Perez’s business has doubled in the past year.
Joel Reidenberg, a professor of technology at Princeton University, said retailers have tried to keep the technology use quiet.

Now here’s the key point.
“If the retailer is unwilling to be transparent with what they’re doing, the way they’re collecting information, how they’re using that information, it says they know their customers will be upset by it,” Reidenberg said.

“We have to decide, do we draw the line?” he said.
Americans haven’t been very good at drawing the line at much. Partly because we are such an ignorant culture. For example, did you know that Facebook stores the stuff you type as you type it, but then decide to delete and never actually post?
It might be time to start drawing the line before it’s too late.
The Tap Blog is a collective of like-minded researchers and writers who’ve joined forces to distribute information and voice opinions avoided by the world’s media.

One Response to “Ever felt shop mannequins might be looking back at you? They are.”

  1. Anonymous says:

    Snce the year 2000 Royal Mail has installed secret cameras in the workplace, car parks cangings room and even the toilets, this breaks
    the human rights act and international law. At on eoffice stil pics were taken of women changing into uniforms in bras and knickers and passed round among the managers

Leave a Reply

You must be logged in to post a comment.