Bots now ‘account for 61% of web traffic’

By Leo Kelion

If you are visiting this page the chances are that you are not a human, at least according to research.
A study by Incapsula suggests 61.5% of all website traffic is now generated by bots. The security firm said that was a 21% rise on last year’s figure of 51%.
Some of these automated software tools are malicious – stealing data or posting ads for scams in comment sections.
But the firm said the biggest growth in traffic was for “good” bots.
These are tools used by search engines to crawl websites in order to index their content, by analytics companies to provide feedback about how a site is performing, and by others to carry out other specific tasks – such as helping the Internet Archive preserve content before it is deleted.

Fuzzy data

To generate its report, Incapsula said it observed 1.45 billion bot visits over a 90 day period.
The information was sourced from 20,000 sites operated by its clients.
The Tap Blog is a collective of like-minded researchers and writers who’ve joined forces to distribute information and voice opinions avoided by the world’s media.
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