The Guardian targets a global online audience as its worldwide credibility soars

It was the Guardian that broke the story on National Security Agency’s(NSA) spying on millions of innocent Americans, robbing them of their privacy. It was the Guardian that broke stories of American atrocities in Iraq and Afghanistan; of how Rupert Murdoch’s British tabloids bribed police and hacked the phones of celebrities, politicians, and Royal Family.
At a time when print dailies are shriveling, Editor Alan Rusbridger, Auletta reports, has pushed “to transform it into a global digital newspaper, aimed at engaged, anti-establishment readers and available entirely for free.” Most important, “Rusbridger wanted  Guardian known for investigative reporting.”  Right now, its Web site enjoys 84 million unique visitors each month but digital dollars account for only one-fourth of its ad revenues.
The paper’s probes are so on the mark that U.K.’s Oliver Robbins, the deputy national security adviser, called Rusbridger to say his agents would be coming to the paper’s offices to seize the hard drives containing the Snowden files, Edward Snowden being the former NSA contract employee who exposed its spying on the phone calls and E-mails of the Americans. In a scene reminiscent of Nazi Germany’s book burnings in the Thirties, Rusbridger was forced to smash the Snowden hard drives and circuit boards in front of Crown agents. 
Can one imagine a greater tribute than this to the Guardian’s integrity, accuracy, and audacity?
Although the Guardian is endowed by a generous trust, like virtually all newspapers, it is losing money. The paper employs 1,600 employees, including 583 journalists(60 in New York) plus 150 digital developers, designers and engineers. For right now,  The New Yorker’s Auletta reports, the goal is to hold down its losses while it struggles to hike Internet ad revenues. These  rose 29% to 56 million pounds, a gain exceeding the decline in print revenue. Yet, the company still operates in the red. “‘Eventually,’ Rusbridger predicts, ‘between the Guardian’s worldwide reach and a more aggressive effort to reach its younger, liberal, well-educated audience, ad dollars will pour in…We want a large audience and international influence, and not just with elites.”
Today, a third of the paper’s 7 million daily online visitors, are American, perhaps because of its breaking news reports on the U.S. such as the NSA expose. However, Rusbridger says, besides the successful launch of an Australian online edition, he is looking at new venues such as India. If Guardian succeeds, the weekly paper founded by local merchants in Manchester, England, in 1821, will become the first truly global newspaper of the planet. Rusbridger, since a visit to Silicon Valley in 1994, has believed the future of newspapers was digital, and later, as Editor, pushed the free, online edition. At the time, the Guardian’s print edition was just 60,000 and falling, going for Internet readers and making that pay seemed like an opportunity as well as a challenge. 
Americans disgusted with their local paper’s dismal coverage of foreign events could do worse than subscribe to the Guardian, the free Internet liberal newspaper that’s worth paying for—and defending.# (Sherwood Ross is a veteran wire service reporter currently working as a public relations consultant in Miami, Florida, USA. Reach him
The Tap Blog is a collective of like-minded researchers and writers who’ve joined forces to distribute information and voice opinions avoided by the world’s media.

6 Responses to “The Guardian targets a global online audience as its worldwide credibility soars”

  1. charlie drake says:

    who owns this tavistock rag
    who is it full of
    the mi5
    deep level best of the best.
    truth to entice hook you reel you in.
    believe that shite.
    next you will be saying bbc is good robert fisk says bin laden was real so cos fisk says it it must be true.
    trillion dollars they have we are easy fish for frying

  2. Anonymous says:

    Sooner all the Newspapers crash and burn, the better.
    They are a disgrace to humanity.

  3. Anonymous says:

    Got to.agree with the first comment.

    The Guardian is a Rothschild owned propaganda rag.

    People need to realise there is no difference between The Sun and The Guardian. The same 6 jews own these rags and the same 6 jews are pumping out the same propaganda on a daily basis.

    Stop going to your newsagent and buying this crap.

    – Cobalt

  4. Tapestry says:

    A friend of mine works at the Guardian and complains of the controls put in place to stop news getting out. The money’s good though.

  5. Anonymous says:

    Given that people from the Guardian were Bilderberg attendees I don’t trust them for a second.

    Editor Alan Rusbridger, Auletta reports, has pushed “to transform it into a global digital newspaper, aimed at engaged, anti-establishment readers

    And those same engaged, anti-establishment readers know not to trust you.

  6. charlie drake says:

    try asking rusbridger about d notice.
    ask him how many times it has been used at this beacon of truth and light in the last 10 years.
    how many times has this complex psy op rag ignored an official d notice for the greater good of freedom.
    ask a guard dian gatekeeper about the d notice

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