Wife brought home strawberries and cream last night. Except it wasn’t cream but ersatz cream, called Elmlea double, alternative to cream. Cleverly packaged to look like cream, and sold as ‘single’ and ‘double’, it is kept at a price to make people pick it in preference to the real cream it sits on the shelf alongside. It tastes not a patch on the real thing, and has problematic ingredients, which appear in very small letters.
Vegetable fat 28% and vegetable oil 8.8% are added to milk 63%. This artificial concoction requires food ‘additives’ like emulsifiers E435 E322 (made from soya i.e. GM), stabilisers E412, E410 and colour E 100a (white).
One of the healthiest and most nutritious foods in the world – cream – is removed and replaced with muck. There is no attempt to deceive the public into thinking this product is healthier than the real thing, as many butter-lookalike products do. Elmlea deceives by pretending to be the real thing. It certainly deceived my wife, who is learning her way around the UK. It no doubt keeps longer, making it more convenient, and I notice it is used by many unfood-savvy restaurants and cafes. I won’t be eating any of it. Elemlea is going straight to the waste bin. The strawberries were well appreciated by all.