UKIP Should Be Ready To Change Its Name

Tim Montgomerie showed this graphic on Conservativehome today.  It’s the first result of any (this one from Angus Reid) survey showing what might happen if the coalition stood on a joint ticket at the election.
This is an extract from Tim’s article –
Angus Reid finds normal voting intention as Labour 40%, Conservatives 35%, LDs 12% and UKIP 5%.
So if the Lib Dems and Tories join together they lose supporters while Labour gain supporters.
More from Angus Reid here:
“The main hindrance for the unified Coalition party—if it ever materialises—would be the patent disappointment from Liberal Democrat supporters. While the merged party would hold on to four-in-five voters who cast a ballot for a Conservative candidate in 2010 (83%), only one third of Liberal Democrat voters in 2010 (32%) would support a joint Tory/Lib-Dem candidate. In fact, almost half of them (46%) would vote for Labour instead.”

Interestingly, the survey fails to state UKIP’s share in the event of a joint coalition ticket, or at least Tim does.  If 17% of Conservative voters were to abandon voting for the party, I can imagine that the majority of those would head straight for UKIP, taking UKIP to 10%.
That might mean a handful of UKIP seats, as 10% plus gives critical mass.
It would also mean that a coalition with UKIP would be necessary to win an election.  Now that could make life interesting.
Next week we will see if the Conservative backbenchers are able to defeat the EU Bill.  If they don’t, many Conservatives, who voted for Cameron on the expectation of some substantial renegotiation of powers from Brussels could start to lose hope, and wonder why they voted – apart from the joys of finally felling New Labour, which had to be a plus.  But looking ahead, most Conservatives are strongly eurosceptic, with 85% wanting outright withdrawal or repatriation of powers.
If they start quitting the Party for UKIP because of a coalition ticket, the initial trickle could become a flood.
If I was running UKIP, I would take note of these trends and immediately brand the party to fit this ‘market’.  The name should be changed to UKCP – the UK Conservative Party and the colour to blue as soon as the Yellow/blue strip emerges.
The natural name-call for the Coalition would be the EUCP – or the EU Conservative Party.
That would chrystalise the situation in peoples’ minds nicely.

Nigel Farage?

The Tap Blog is a collective of like-minded researchers and writers who’ve joined forces to distribute information and voice opinions avoided by the world’s media.

5 Responses to “UKIP Should Be Ready To Change Its Name”

  1. Sue says:

    I’m not sure the UK Conservative Party would appeal to the spectrum of voters that UKIP need.

    I agree that the colours/name should be changed but it needs to appeal to disaffected “anti EU” labour/liberal voters too.

    I was thinking more the UK Democratic Party or something similar.

  2. Tapestry says:

    The reality is that not many Labour go to UKIP, as I understand it. They tend to flow to BNP. The bulk of the potential traffic to UKIP is from the Blues. As the blues go green, the purples should go blue.

    It would be far easier for voters to switch to voting for a newer and better Conservative Party, as it abandons its colours and its name. Did you see the last Party conference? The word Conservative hardly appeared anywhere.

    Grab it.

  3. Tapestry says:

    The final move will be an amalgamation of the UKCP with the coalition. That is UKIP’s destiny and the only way to get its policies implemented in a FPTP system.

    Why not adapt the name so that next step becomes easier to take?

    Once the original Conservative Party is ready to move to a UKIP way of seeing the world, we will all be happier. Why not add a little extra encouragement by showing them the way by adopting a similar name?

    The only way this strategy could be wrong is if Labour become strongly eurosceptic first. There is no sign of that happening.

  4. UKIP are not intrinsically oppposed to a name change, but the cost of rebranding would be astronomical for a partty of few funds.

    Finally we haver name recognition in the country, and to change a name would be to risk that. I think it is instructive that top down rebranding in British politics rarely works (nu Labour/David Cameron’s Conservatives for example). The UK Independence Party is now more commonly known as UKIP, even Ukip. That is not be design, but by general use and was not the case even 5 years ago when I started.

    Thinking of the others,

    How about The Conservative and (European) Unionist Party?

  5. Tapestry says:

    Those are sound objections to the idea, Gawain. However UKCP would be a good name for a UKIP/Conservative Coalition. And as you say, EUCP would be right for the others who remain behind and refuse to join the growing eurosceptic tent.

Leave a Reply

You must be logged in to post a comment.