Conservative Election Strategy Takes Shape


I didn’t watch the TV debates. I’m not in the UK right now but sweating it out on tropical tennis courts in the early hours of the day, shedding the winter lbs which seem to get greater the older I get. The winter was a monster this year, quite the worst for thirty years, and I’m sick of coughing and sneezing away. Not that I need an excuse.

I did, however, read all the reports on the various blogs describing the TV debate between the Party leaders, which are about as partisan as you would expect. Political Betting (run by Lib Dem, Mike Smithson)declared Clegg the outright winner, and then wondered aloud if Clegg might make a surge from here to become the next Prime Minister. It sounded like he was in some kind of ectstatic dream. ”Happy” does not even get close in describing the mood on PB this morning.

Iain Dale (conservative) was a jolly good sport and declared Clegg the winner by a small margin, and thought Cameron didn’t smile as much as he could have done, and certainly not as much as Clegg. Brown, he said, is better not smiling, anyway, as it always looks so false. He was outsmiled by a wide margin by the Lib Dem smiling champ.

I didn’t go and access Labour reports but one can imagine how they would read.

While both these top level commentators expressed their reactions, it occurred to me that not one of them really understood what they were seeing. Do you think Cameron doesn’t know how to smile? Or doesn’t know how to attack the sheer impossibility, and the contradiction of Lib Dem policies? The fact that he didn’t charm or attack but was relatively passive, should have set alarm bells ringing. This is a new strategy, and a damned clever one at that.

Cameron only has to ensure Clegg shines, and attracts voters, and the loser will not be Conservative, but Labour. If 40, 30, 20 can become 40 or 38, 25,25, the election is in the bag.

Polls show that that is what happened in the hours after the TV debates. Labour dropped into the 20’s and Lib Dem went up to mid 20’s, increasing the Conservative lead to 10%. Cameron is obviously right to leave his smile in his pocket until Polling Day has been and gone. Someone else’s is doing the hard work for him.

FURTHER – from a PB comment I left today Saturday April 18th. Excuse my ignorance, but presumably those who desire to influence the result of the election with postal voting will have already submitted their harvested votes, or will be about to do so.

It just occurred to me that the drive to stop Cameron by the media and the EU, using whatever means, might have been wrong-footed by the Lib Dem ’surge’. If the postal votes have predominatly gone to Labour, and the ballot box ones are moving more to Lib Dem, the programme will dislocate, with neither Labour or Lib Dem getting enough votes to block out Cameron.

It’s surely too late for the ‘harvesters’ to swap enough postal votes over from Labour to Lib Dem, to have any meaningful impact.

What are the number of postal votes estimated for this election? 5 million? The die could already be cast, and Cameron is using the tactic of going soft on Clegg deliberately to dislocate Labour’s attempts to rig the result. He must have calculated the effects of doing live debates carefully and would have known that Lib Dems would get a boost, and Brown a kicking.

The Tap Blog is a collective of like-minded researchers and writers who’ve joined forces to distribute information and voice opinions avoided by the world’s media.
Facebooktwitterredditpinterestlinkedinmail

5 Responses to “Conservative Election Strategy Takes Shape”

  1. Twig says:

    @Tapestry
    Easy on the Pina Coladas.

    The debate was all about style over substance, any decent actor or comedian could have beaten them hands down.

    You and I both know that the elephant in the room is the EU, and what did they say about it?

  2. tapestry says:

    There are several elephants in the room these days. Nearly every commentator and columnist uses the phrase until it has become meaningless.

    TV debates have a habit of thrusting style to the top of the agenda.

    Nice article in the Telelgraph saying Germany will quit the Euro. Enjoy.

  3. Twig says:

    Lord Tebbit’s blog post sums it up rather well I thought: Clegg promised the earth and got away with it.

  4. Kieran says:

    A bit hopeful there I would say. But the whole thing was a turgid exercise.

    Cameron it’s true missed several tap ins, as us football supporters might say, and as he isn’t foolish , we might suppose there was some tactical element employed . But he seemed to favour a “performance”, and seemed to be behind Clegg in the use of the camera as a tool . Not many can do this , and Clegg who should be a news reader on last nights evidence showed that he could.

    Cameron has a really good chance in the other debates if he attacks the Euro fanaticism of Clegg, that really is an open goal.

    On last nights performance, Brown , who looked completely lost to me can be forgotten. Even his endless repeating of old lies seemed to make no impact.

  5. tapestry says:

    Kieran, Cameron will not use TV debates to open up on Europe! If Clegg can schmoozy Labour votes away from Brown, Cameron will let him schmoozy away uninterfered with.

    Conservatives need not worry if the two largest opposing parties narrow the gap between each other. In fact that must be the only sensible strategy, and has been Cameron’s for a while – to help the Lib Dems to look good.

    He’s not stupid, and knows that the Lib Dem/Labour split is a key part of his winning….as it was with Maggie.

Leave a Reply

You must be logged in to post a comment.