The latest Conservative slogan is ‘A New Direction’, unkindly written as ‘A Newd irection’ on Conservative Home.
The phrase begets the question – ‘which direction is that?’ to which answers are only gradually emerging.
How about changing it to ‘A Fresh Start’? It suits the style of the oak tree logo better, and is more honest about the Cameron approach to policy. The Direction is being set, but is not yet in stone, while there is clearly a new approach being taken.
A Fresh Start is inclusive – what do you think is the right way to go? A New Direction is exclusive. it’s all already decided.
Local politics implies that as little as possible has been decided centrally.