Humans are easily manipulable by search engine result ‘adjustment’, research proves

Google long ago went from being a mere directory of the Internet to a shaper of online reality, helping determine what we see and how. But what power does Google have over the “real” world – and especially the volatile one of closely contested elections?
With a group of more than 1,800 study participants – all undecided voters — the research team was able to shift votes by an average of 12.5 percent to favored candidates by deliberating altering their rankings in search results, Epstein said. There were also increases in the likelihood of voting and in measurements of trust for the preferred candidates, and there were decreases in the willingness to support rivals. Fewer than 1 of every 100 participants, meanwhile, detected the manipulation in the results.

“It confirms that in a real election, you can really shift voter preferences really dramatically,” said Epstein, now a senior research psychologist for the American Institute for Behavioral Research and Technology, a non-profit group based in California, which conducted the study.

“It could potentially turn an election around,” said Panagiotis T. Metaxas, a Wellesley College computer science professor who has studied search engine ma­nipu­la­tion. “Humans are very manipulable. …
There is evidence that such an effect has favored Modi in the Indian election, Epstein said.“Even if you’re not doing it deliberately, you are driving votes,” Epstein said. “They are running a system that is determining the outcome of elections.”
Kevin
The Tap Blog is a collective of like-minded researchers and writers who’ve joined forces to distribute information and voice opinions avoided by the world’s media.
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2 Responses to “Humans are easily manipulable by search engine result ‘adjustment’, research proves”

  1. Anonymous says:

    Its often called the homosexual agenda, its about breaking down established morality and views
    stage two is about making men more feminine and women more masculine
    stage 3 is a single sex in the middle with the attributes of both.
    This is why so many people now want to home school

  2. Ian R Thorpe says:

    I was a freelance computer consultant until I retired to enjoy my ill gotten gains. All us old pros could see what was coming and when that fool Berners Lee interfered it was obvious the net was not going to be an information superhighway but a Panopticon, a tool for fascism.
    All it needed was people devoid of humanity the the Google gang, bill Gates, Zukerberg and Co. willing to exploit the almost complete lack of date protection and politicians who would deal with the devil to stay in power …

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