#FLUgitives live in every town in America; they could be hiding in your workplace, your gym, the grocery store, or even in your own home. Each year in the U.S., 1 in 5 people, or up to 20 percent of the population, gets the flu and an estimated 226,000 people are hospitalized from influenza-related complications.
But since the single most important thing adults can do to help prevent spreading the flu is to get their annual flu vaccination, these #FLUgitives should not wait. #FLUgitives are encouraged to come out of hiding, round up other #FLUgitives and turn themselves in to their healthcare provider to learn about the seriousness of influenza and their available vaccine options.
“Because flu season can begin as early as October and last through May, the best prevention for those planning to get their annual flu shot is to get it as early as possible in the season, allowing your body time to build up its immunity,” said Carlos E. Picone, M.D., F.C.C.P., Vice-Chair of the Department of Internal Medicine at Sibley Memorial Hospital in Washington, D.C.
Research has shown that social influences are a primary factor in the adoption of health behaviors. The FLUgitives campaign leverages the positive power of social peer influence to drive more people to help protect themselves against the flu by getting vaccinated and features four #FLUgitives whom everyone might know – or may even relate to themselves. (source)