I have taken this from a Facebook conversation. It’s about why Microsoft have spent so much money on 3.25 seconds of start up music! The power of sound is immense.
We inhabit a world of frequency, where hidden codes, subliminal messages and logos and symbols (sigils) abound…if only you can see them.
‘Programme’ is a word which we accept without question when watching TV or listening to the radio, or even staring up the computer!
Microsoft have spent a fortune on their start up music for very good reason. You can hear the various short pieces on this very interesting article.
Brian Eno’s brief to write Microsoft Windows 95 startup music stated that it must be universal, inspiring, sentimental, emotional etc. and also exactly 3¼ seconds long. Why? Are there cultural codings preparing us to be affected in specific ways and impacting on the overall Windows experience. Microsoft wanted a piece of music to evoke the basic experience of using their operating system, which meant, in essence, to situate a user’s emotional frame of reference within certain parameters. and thereby develop a better relationship with their software.
Robert Fripp composed the follow up Window’s Vista start up music.
The way music affects our experience and the meanings that emerge from it are enriched when combined with visuals.
Multimedia forms have become an interactive place. evoking a rich panoply of attachments, feelings, responses, and possible (inter)actions.
So, is it just a pretty, soothing jingle for the billions of Microsoft users every time they boot up their computers or mind control for the masses. to keep them with the programme?
..Found an invention and it’s patent which may explain why Microsoft Windows goes to such lengths and expense with their startup music?
“Computer monotors and TV monitors can be made to emit weak low-frequency electromagnetic fields merely by pulsing the intensity of displayed images. Experiments have shown that the 1/2 Hz sensory resonance can be excited in this manner in a subject near the monitor. The 2.4 Hz sensory resonance can also be excited in this fashion. Hence, a TV monitor or computer monitor can be used to manipulate the nervous system of nearby people.
For a computer monitor, the image pulses can be produced by a suitable computer program. The pulse frequency may be controlled through keyboard input, so that the subject can tune to an individual sensory resonance frequency. The pulse amplitude can be controlled as well in this manner. A program written in Visual Basic(R) is particularly suitable for use on computers that run the Windows 95(R) or Windows 98(R) operating system. The structure of such a program is described. Production of periodic pulses requires an accurate timing procedure. Such a procedure is constructed from the GetTimeCount function available in the Application Program Interface (API) of the Windows operating system, together with an extrapolation procedure that improves the timing accuracy.”
I don’t know whether to be delighted or depressed, but it seems many of my (ends abruptly)